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Google’s Campfire One is a series of sessions where they invite certain developers to their campus to talk about their ideas and news surrounding their developments. Last night they announced the Google Apps Marketplace. Which they describe as:
The Google Apps Marketplace makes it easy for more than 2 million Google Apps customers to discover, purchase and deploy integrated business applications and related professional services. By integrating with user account and application data stored in Google Apps, these cloud applications provide a simpler user experience, increase business efficiency, and reduce administrative overhead.
The Google Apps Marketplace supports open standards to provide deep integrations with Google Apps: OpenID for sign-in and identification, OAuth for authorization, and Atom-based Google Data feeds for interaction with user data and domain settings.
The Google Apps Marketplace makes it easy for ISVs to sell integrated apps to a rapidly growing Google Apps customer base of 20 million users from 2 million businesses and universities. You can develop integrations with Google Apps using simple & reusable open standards such as OpenID and OAuth, and have freedom of choice for both billing arrangement and hosting platform.
More than 50 vendors joined us for this launch, including Appirio, Atlassian, Intuit, and Manymoon, who demoed their integrated apps at the campfire. To get started on your own integrated app, visit developer.googleapps.com.
This is very exciting news for Google Apps. It will certainly be a feature that is a clear differentiator between itself and other Office Apps products suites. Moreover, it certainly gives cloud computing an added punch. Rather than just doing the same stuff in the cloud, you can now sell the cloud as the way to do much, much more.
However, I was a little disappointed not to hear any news regarding Wave. I was so hoping that they had something. I guess I will still have to wait for I/O 10.
Did you watch the Campfire One live presentation? What do you think about the App Marketplace? Leave your thoughts below, we love to hear your comments.
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